I'm a demand gen marketer who uses AI bots to book qualified sales meetings for B2B companies, from startups to enterprise, without hiring an SDR team. Follow along as @TonyChanBuilds.
Reyniche
Four real projects. Real numbers.
I got 50+ MQLs and 18 SQLs in about a month for my client Train America.
I built $1M in pipeline and 200+ MQLs combined for my clients Terran Robotics and IMMERSE Training.
I launched a homepage demo at Interplay Learning that brought in 500+ MQLs.
3,000+ sales conversations, including 500+ MQLs in 3 months.
As Demand Gen Manager and then Product Marketing Manager, I built the lead engine in HubSpot.
Want the full write-ups? Read the case studies →
15 recommendations from LinkedIn, word for word.
“…he’s one of those rare demand gen marketers who strives for greatness and works with joy… I’d give my highest recommendation to any national or global company that’s serious about investing in its growth engine.”
“Tony is a strong operator when it comes to HubSpot and outbound marketing execution… he consistently demonstrated a deep understanding of systems, workflows, and how to operationalize outbound in a way that actually supports revenue.”
“His energy, focus, and intuition was critical in the success of building a healthy pipeline of deals for the Terran team.”
“Whatever you throw at Tony, if he doesn't already know how to do it (which he probably does), he will find a way to figure it out.”
“A truly data-driven marketer and creative problem-solver, Tony structured and analyzed sales, product, and marketing data to surface actionable insights. His work directly influenced marketing strategy…”
“He has so much integrity and I knew that if a project was in his hands, I could rest easy. He’s so dependable, takes ownership, and is always eager to help, no matter the task.”
“Tony also became a master in Highspot, ensuring reps had easy access to the right materials at the right time and analyzing data to optimize performance.”
“Tony supported the company across key marketing and commercial operations and played an important role in setting up and streamlining internal systems and processes… Within just a few weeks, he helped bring critical operations to a fully functional state, something that often takes much longer in many organizations.”
“I was particularly impressed with Tony's expertise in Account-Based Marketing (ABM)… His strategic approach helped us build stronger relationships with key clients and significantly improved our marketing ROI.”
“…he played a key role in aligning sales and instructors to market training courses more effectively. He built strong sales enablement materials and worked cross-functionally to boost engagement and drive results.”
“Tony became a great leader in the marketing department by aligning sales with marketing initiatives, finding answers outside the normal boundaries of the department, and continuously looking for ways to help and grow himself as a professional.”
“He has a strong grasp of market strategy, product positioning, and cross-functional collaboration. Tony consistently delivers clear, effective messaging that drives impact.”
“He sought to improve activity on internal systems by sales reps, and looked with creativity on how to get desired outcomes.”
“Tony is a skilled project manager, consistently demonstrating his ability to manage multiple simultaneous projects, each with its own set of critical deadlines.”
“He was happy to take on work that was more challenging or even more tedious to help out the rest of the team.”
I started in market research. I learned to read a market and see what buyers care about.
Then I moved into B2B demand gen and product marketing. I built CRMs, wrote sales tools and ran outbound. I saw what grows a pipeline and what slows it down.
Now I run Reyniche, my own demand gen practice. I like owning the whole path, from the first email to the booked meeting. I use AI every day and share what I learn on X.
I live near Houston, Texas. I'm a single dad of two daughters. They keep me honest, curious and on time.
I use AI in real marketing work and post what works. Follow along on X. Connect on LinkedIn.
Watch longer videos on YouTube→